Now-a-days, one of the most common questions marketers are facing from the local business entities, “should we go online?” The answer is simple and easy – YES. In this article we will explain- why Businesses should go online? If you are doing a business without having a website or even a Facebook page, this article is a must read.
Why Businesses Should go online?
1. Exploring the opportunities of new economy
Why Businesses Should go online? The main reason is – the opportunity of capturing new opportunity. Internet has created a new economy, which by its explosive growth and sheer size, already changed our perception of traditional way of doing business. Companies like Amazon and Ebay have successfully created domination on areas, where just few years ago traditional brick-and-mortar companies were kings. However, in order to be successful on the net, you don’t have to be a giant like them. Many small and mid-size companies managed to build online businesses quite profitably. In fact, studies show small and mid-size companies will be the main growth force of e-commerce in coming years.
2. Internet opens lots business opportunities
Thanks to internet, now you can sell your products to people who would never get to know you if you have stayed online. In order to make a sale you need visitors to come to your shop. On the Internet, your shop could be only a click away from your prospective customers. With proper marketing your Internet storefront can have more buyers than you ever can get in a brick and mortar shop.
3. Uplifting the image of the company
Having a website and a Facebook business page is vital for you prestige. Whether you sell products or services online or not, in today’s world you have to have a corporate presence on the Internet. Otherwise, as you must have noticed that people simply don’t take your business seriously if you tell them that your company does not have a website. A nice corporate site definitely increases the image of a company especially if it has great product or service related content to go with.
4. Providing the Best Customer Support
With the help of online based communication tools, you can communicate with lot’s of customers at the same time in the same place. Customer accusation and retention is one of the key factors of business value chain. Thanks to Internet technology, business can provide customer support more effectively. This means better customer satisfaction and increase of profitability.
5. Make your services more available to customers
If you are online, anyone can get informed about you without your help. Just a couple of years ago, companies used to require days to deliver products or services update information to their customers. Things have changed since then. Today you can add or make any changes to your company and product related content virtually in a matter of couple of hours, publish on your site and share with the whole world.
6. Cut costs of Marketing and distribution
New technologies allow you to take virtually any part of your business online, that include supply chain management, billing, shipping, procurement etc. Streamlining these business processes through online systems will allow companies to cut costs significantly in almost every sphere of any business. For example: companies can reduce more than five percents of their maintenance, repair and operation costs by adopting e-business solutions. This five percent savings can turn into 50% of a company’s net profit!
7. Doing business 24 hours, 365 days a year
Why Businesses Should go online? How else you can continue making sales, while your stuffs are sleeping! The biggest advantages of online shops are that they are open 24 hours a day year round. Thanks to Internet off time, when your shop is generally closed, sales in some cases can be more than your regular business hours!
8. Low cost of starting up the business
Building a web site does not require big investments. There are many low cost tools available today, which can help you create sites from very scratch. Many business portals allow you to build web sites from templates. For less than 100$/month you can have a full-fledged corporate e-business site with all e-commerce features!
9. Do business while staying anywhere in the world
The World Wide Web allows you to do business from any part of the world. Your physical location, except for few cases is not that important since you conduct your business online. For doing business online more effectively, you take help from any digital marketing agency. One of the global digital marketing agency I would like to recommend is Red Maroon. This is a Bangladesh based digital marketing agency. Recently, they got an award of Best Digital Marketing Agency in Bangladesh.
10. Go global and sell you products beyond the boundary of the country
Becoming a global player is very easy now. In fact, you don’t have to invest large sums of money to expand your business. All you need to do is to go online and start digital marketing to promote your business, products and services. You can even sell your product anywhere in the world while staying in the furthest corner of the world.